Brochures can be defined as effective tools for marketing that can leave the best impression on the minds of the target demographic. As a business owner, you can add details of the products or the services you offer in the brochure along with the discounts you provide them and a bit about the company so that the clients have a comprehensive idea in one place. With 2020 coming to an end and the New Year all slated to begin, you must have the best-laid plan for a corporate brochure design in place so that you can start working on it as soon as possible. To help you with that, today, we have rounded up various trends that have taken 2020 by storm and are also expected to run 2021!
Top Corporate Brochure Design Trends of the Year
A design trend is practically the idea of bringing the attention of clients on a particular design. Incorporating them in your marketing materials can help your company stand out from the crowd of relentless competitors. So, let’s find out the various elements that can give your business brochure design some edge over the competitors:
1. Typography: The best way to play with the design you are willing to achieve through the brochure is changing its typography. Experimentation with the typeface can help you be unique and find a brand for yourself easily. There are several designers, in 2020, who stuck to one kind of typography throughout the brochure, but the others used a wide variety of typography to catch the attention.
2. Colours: Designers, to date, have tried to stick with colours that aren’t bold or bright to show off the sophistication of the brand. But, with the uncertain times that 2020 has given the world, it is seen that the brighter the colour of your business brochure design, the more approachable the company seems. Designers have, throughout the year, rebranded several brochures to stand out from the crowd and present something likeable to the clients with vibrant colours and gradient patterns.
3. Grid: If we think about the brochure design, we often come up with a set wireframe that the designers have to follow. This includes having the same design on the pages with different elements in each. It is achieved with the use of grids to make the design more aesthetically pleasing. However, 2020 has been a fresh start for most designers as it has brought to the fore the fact that chaos brings life. Thus, most designers are now choosing to go for a chaotic design without the use of a grid to make it more uniquely customized.
4. Geometry: Over the years, we have always seen brochures formed in the shape of a square or a rectangle – be it a bi-fold or a tri-fold variant. Having said that it is seen that this shape makes a company seem conservative with their approach. Using different shapes, such as a circle or triangle, can give you an edge over the competitors to a large extent. However, the rectangle and square remain the primary shape chosen by the designers who offer brochure design services.
5. 3-D: Typically, we have always seen simple brochures that are composed of two-dimensional designs. In 2020, since most of us had a lot of time for research and development, designers are exploring the third dimension. The best way to create these brochures is by using vibrant colours to give the illusion of depth to the design. This not only makes the brochure stellar to look at but also urges the recipient to store it for its aesthetic value.
Conclusion: Brochure design trends seen in 2020 are all about breaking the chains down and doing something different to go-ahead from the competitors. Finding a professional who offers the best brochure design services, however, can help you incorporate them and many more elements in your marketing materials. Based in Kolkata, Logo Design India is a brochure design company that offers the latest designs uniquely customized to client requirements. In case you want to know more, you can request a free quote by writing to enquiry@logo-design-india.com.