Brochures remain an indispensable part of the marketing campaign of a business. A company might have incorporated the most cutting-edge technology in its business marketing campaign, but doing without the age-old brochure is a definite no-no and for good reasons. This advertising medium is quite effective in delivering impressive results at reasonable prices. When it comes to marketing products and services, businesses mostly find themselves at a disadvantage, and the much-needed relief is found with brochures. And what better way to say all that you need to than a Tri-fold corporate brochure design.
The Tri-fold brochure remains one of the best marketing tools for most businesses. Its sleek and simple design and the availability of six panels help in effectively explain your services to your target audience to the point. Here are a few valuable tips for effective Tri-fold design.
The Tri-fold Brochure
Brochures are available in various sizes that can be folded in different ways. The common brochure remains the Tri-fold brochure. In this type of brochure, the sides of the brochure are folded over the middle, creating three equal sections. In most of the Tri-fold brochures, the right side is folded first and then the left side. So when the brochure is opened, the brochure reads from the left to the right. Designing a Tri-fold brochure can turn out to be confusing without proper knowledge.
The Tri-fold Layout
Irrespective of the size of a Tri-fold brochure, a landscape view of the paper is adopted for the folds. Numbers are assigned to each section so that when the brochure is unfolded for reading, the numbers indicate the order of appearance of the information.
The Tri-fold Brochure Design
Section 1: The first section of the folded brochure is the outside front flap, and includes the name of the company, an image, and a powerful message that persuades the reader to open the flap and continue reading for additional information.
Section 2: As the flap of the brochure is opened, the reader sees the inside of the front cover. This section is often taken to be of utmost importance because it should elicit a positive “I need this” response from the reader. Often the front inside flap gives information about the necessity of the product or services in a question and answer format.
Sections 3 & 4: Next the back flap is unfolded, and the reader can see the complete interior of the brochure. The middle and the inside of the back cover usually provides additional information. To prevent this section from becoming messy with too much text, designers often include many headers and subheaders for the business brochure design.
Section 5: The outside of the back flap often includes a ticket to an event, a tear-away order form, or further information like testimonials. The back panel may also include a mini-calendar, blank lines for jotting down notes, or a discount coupon.
Section 6: The back panel in the outside usually contains the logo, contact info, or possibly a map. If the panel is used as a mail piece, then mailing address and stamp are added in the back section. And if section 5 includes a form to fill out and mail, then the back side of the outside flap should include the address of the company along with a postage stamp box.
Trust Logo Design India for High-Quality Printing Design
It can get hard to find the right templates for your Tri-fold brochures. If you are looking for designers of a professional brochure in India, let Logo Design India, the professional designers for creative brochure designs in India help you in building the right brochure that tells a compelling story with it. We have been providing innovative printing products and services at reasonable prices to businesses and other organizations for over a decade. We work closely with you to help you come up with the perfect solution that makes it easy to achieve your goals.
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