You are the owner of a business and want more people to know it. Yes, you have used the digital means to their optimum capability, but there are so many people you meet daily who might be interested in your service. What for them?
Well, there is a fabulous solution to the problem in the form of physcial marketing brochures!
A professional brochure is a perfect way to reach out to a company’s target clientele to efficiently market their services and products. The standard for such professional marketing brochures is either multi-fold paper-based or single documents in more often than not, an A4 size of paper. However, given its design and form, most people confuse a company brochure in India with a pamphlet. Both of which are two different marketing materials.
Pamphlet v/s Brochure
The principal difference between a brochure and a pamphlet is simple. The former can be printed with multiple pages and have a consistent design and more content on them. On the other hand, when it comes to pamphlets, they are typically found as single-paged documents. A significant reason for such a variation is that a brochure is created keeping a commercial intent to promote services; whereas pamphlets focus on solely being informational. Spanning multiple pages, brochures come in a bound form, whereas pamphlets are unbounded.
Why does one need a professional brochure?
In the digitally transformed world, there are still people who vouch for their traditional marketing strategies. Professional brochure design in India is one such strategy. Research suggests that physical media have more power and is more effective than digital media. To come up with the best marketing strategy, every business needs to incorporate both digital and physical means into one. The key to coming up with creative brochure designs to attract clients is having the perfect design.
Top things to incorporate in a marketing brochure
As a business using physical marketing strategies like a brochure, one can follow a professional brochure design guide to bring in optimum results. Alternatively, contacting a top brochure design company can also help. Some of the things you must keep in mind while designing a marketing brochure or hiring a professional for the job are:
Step 1 - A definitive target client-base
The first and foremost thing you must know for sure before looking at how the end product would look like is who the brochure is meant for. This would not only play a huge part in the design but will be influential in the entire marketing strategy as well.
The segment of customers you are targeting would matter when you are going to come up with the message and images you are going to use.
This is to note that the kind of images or marketing language that you would use to target older people won’t be something that you use for the younger generation. The same goes for different genders and the geographical location as well.
Step 2 - Targeted and on-point messages
Your brochure composition would act as a definitive guide to the copywriting. In this step, you would need to sort what would go to the front cover of the brochure, followed by the middle page(s), and finally the back cover.
The front page grabs the most attention and so, should be striking, or else no one would be compelled to turn it to see the brochure contents. Talk to professional copywriters in case you are not good with words, and yet want to call for an intriguing text.
The main page(s) of the brochure should be concise and have short but crisp content. Precise headlines are the perfect way to grab your client’s attention. The back page, at the end of it all, must have your contact details and a CTA (call-to-action) asking the readers to perform a task to get in touch with the company or know more about it.
Step 3 - Images and icons that speak for themselves
A plain copy would look bland and unattractive, and that is why the usage of images is essential. In case you have hired the best brochure design company in India, you can ask them to include an icon per pointer you have mentioned. If you are an e-commerce business and want to market your products, you can easily add pictures of your products along with a description of the same.
Stylized icons and animated caricatures, in modern times, can add a fun touch to your company brochure. Stock photographs, for situations when you don’t have any other option can be chosen, but only when they can all turn to give a cohesive look to the end product.
A design that incorporates all these images and puts it into one place, making the brochure striking and attractive is crucial. If all these make you feel overburdened with work, you can hire experienced brochure designers who will make the job easy for you.
Conclusion: Logo Design India is a Kolkata-based company that provides brochure design services at the most affordable rates. The experts working with the company offer a quick turnaround time, along with unlimited revisions to ensure 100% customer satisfaction. Should you want to know more about the company or the services provided by it, get in touch with Logo Design India by dialling +91-33-40200868.
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