The spread of the novel coronavirus worldwide has put several businesses to a stop. In such testing times, as a business owner, there are several things you can do to keep your website afloat. This includes creating an opportunity to focus on digital housekeeping which involves website improvements for better online service. If performed with dedication, in the future, when the situation eases off, there would be a noticeable increase in potential buyers. To incorporate all such elements in your website, all you need to do is hire professional web design services India.
Website Improvements for Post COVID-19 Sales Boost
There are several things up your alley that you can do to improve your website and increase the SERP rankings. The top improvements that you can incorporate into your website are:
1. Page Load Time: The loading time for your web page is a crucial factor directly related to the bounce rates. As the first thing you should think about, slow web page loading can often mean that visitors would leave your website as soon as they visit, and that might leave a bad impression in the long run. It also affects the SERP ranking, and that is why you need to condense the image file sizes and ensure that the website loads faster. When you are opting for a business website design India, you would want everything to be perfect to ensure conversion.
2. Updated Content: If you are someone who rarely changes the content of your website, take this as a golden opportunity to reverse the situation. Written content is a crucial factor for your website’s success which directly correlates to success. Make a simple content audit checklist and see if the content on your website is doing what it is supposed to. Try to keep the content short and snappy, filled with sub-headings and bullets so that visitors do not get bored of repetitive lines.
3. CTA Buttons: A vital part of your website is the call-to-action that you give to the visitors. This brings to us colour-theory in the equation. The ultimate motive is to make users click the button and take action. Having a striking button that changes the user’s perspective and shifts the entire focus on the same would ensure that it gets clicked. The key to this is finding a colour that suits your business and target industry. The best web design company India would be able to give you a rough idea in this regards.
4. Customer Service: Apart from the various other sectors affected by the COVID-19, customer service falls top on the list. Phone lines are jammed with customer queries, and it becomes increasingly challenging to handle the same. Through this time, if you are late in replying to any feedback, the customers might lose faith in you and give up. That’s not what you want, right? That is why you must take this time out to enhance the customer support platform of your brand. Integrating chatbots or live customer care sounds like the best option.
5. Graphics: The importance of videos and images cannot be overstated in any means. You need to pay attention to what your visitors see when they enter the website. Making it look attractive falls under your job, and you need to ensure everything is in precise order. Perform thorough research and development of your target audience and check what they have been looking for to ensure the most reliable results. A professional website design India would include images that look near-real if you are selling such products. You can also include the perfect images and visuals for your services.
As you perform all these improvements, you need to ensure that you invest in targeted advertising. If the product you sell or service you offer is unique, you can be sure that post-COVID-19, the customers would immediately take interest in your services. Going for target advertising would mean that you spend your money in the correct place that would guarantee results.
Conclusion: There are several business plans which you may use once this period is over to get the finances back in order. This blog only states a few of them which you can incorporate. To discuss the situation with a website design company India or request for a free quote, you can dial +91-33-40200868 or +91 9830721090. You can also send an email to enquiry@logo-design-india.com.
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