You do not have to follow any definite rule when it comes to including pages on your website. Your website can be creative, experimental and contain any type of page. However, there are some pages that visitors would like to check out when they are visiting your website. And you don’t want to disappoint your website visitor and want your bounce rates to increase. So before you launch your business website, here is a checklist of ten standard pages that are generally found on a business website and are also, recommended by professional website design services in India for you to consider for your website.
Home Page
Home pages are pages that most visitors would visit when they come across a website. They may land on some other page of your website, however for the urge to learn more about the business they will seek the home page. Thus, most of the time the home page serves as the introduction point between your business and your prospects.
A home page is generally designed to attract people's attention and create an urge in them to know more about a business. Thus, including a to-the-point description of your business dealings would be a prudent decision. You can also use the home page to inform your prospect about how your business is unique and different from its competitors.
Since the home page serves as the central point for most websites, including menus on the home page for easy navigation and placing call-to-action strategically to lead visitors to service/product pages should be considered.
Contact Page
As the name suggests contact pages are pages that include the contact details of your business. This is the page your prospects would like to visit when they want to connect with you. Thus, a contact page generally includes contact numbers, physical addresses, contact forms and links to your social media profiles.
Being a business website you will always want your prospects to contact you. Thus, you must have a contact page on your website so that your prospects have a medium to reach you.
About Us Page
About us, pages on websites offer more insight into your business. Suppose a visitor to your website is intrigued to know more about your business after visiting your home page, so they may visit the about us page next to learn more about your business. Thus, the about us page keep your visitors engaged and help them to learn more about you. Top business design layout service providers recommend using the about us page to convey the transparency and trustworthiness of the business.
The about us pages generally includes brief business history, information about how the company is unique, qualifications, achievements, accreditations and brief biography of the important members.
Product or Service Page
Next on our list is the product or service page. Visitors to your website are likely to check out what kind of services/products you provide in detail. Thus, it is essential to have a page dedicated solely to informing your visitors about the kinds of products/services that you are offering.
This page should be navigation friendly to help your customers easily spot the products or services they are looking for and also, should include adequate details about the product. Every product/service needs to be accompanied by a CTA. For instance, if you sell products then CTA’s like “purchase now” and if you offer services then “contact us now” or “book now” options can be used.
Testimonial or Reviews Page
Testimonials and reviews help to establish your reliability and credibility as a business. A testimonial or review page is a page where you can upload and highlight all the positive reviews and feedback that you have received from your clients is a great way to achieve your prospect’s trust.
However, the whole point of including a testimonial and review page is how well you have contributed as a business; thus, make it a point to include genuine reviews. You can upload images and the name of the reviewer along with their reviews to ensure the authenticity of the reviewer.
Blog
Blog pages are pages that include blogs on various industry-related topics, news, articles tutorials etc. Including a blog is a great marketing strategy that is likely to help you keep visitors engaged to the platform for more time than usual. It also enables you to showcase your expertise in your domain.
FAQ Page
Frequently Asked Questions or FAQ is a page that enables you to answer the questions that people commonly ask about your business. Generally, the followed format for this page is that the questions are mentioned in the first person and subsequently the answers are given briefly.
Including a FAQ page is recommended by top web design services as it will help you to put all the commonly asked questions and answers in one place and relieve you from the burden of answering the same questions every time.
Terms and Conditions Page
The terms and conditions page is one of the must-include pages for all business websites. This page contains information like policies, warranties, return policies, shipping cost information, cancellation policies, payment terms, copyright notices, disclaimers, usage terms affiliated disclosures and more such details. Although not many visitors visit this page, this page establishes the credibility of the site and also, helps to inform the rules and regulations that your business follows.
Privacy Policy Page
The privacy policy page is a legal requirement in some places. The privacy policy page clearly explains how the data collected from the website visitors and customers are collected, stored, protected, and used by the business. Not many visitors may visit this page, however, having a standard privacy policy helps to establish your business legitimacy just like the Terms and Condition page does.
Custom Error Page
Errors like 404-error occur when a page is not found. Generally, when a page is removed or a link becomes outdated, this error occurs. Having a custom version of this page including an appropriate apology and redirecting them in the right direction is considered a good business practice. The purpose of having this page is to help visitors to find what they are seeking and stop them from exiting the website.
Conclusion
These are a few of the standard pages that you must consider including in your website to make it more user-friendly and purposeful. Now that you know what are pages a website requires to become more useful to the visitors and attract relevant attention you can create your website. If you are thinking of launching a website or already have a website and want to revamp it, then hire a top website design company and do the needful.