Your brochure is the first marketing material that your potential client comes to read and know about your business. It not only introduces your brand to the viewers but helps prospects have an understanding of who you are and what you do as well as much other valuable information.
However, we come across many brochures regularly that are boring as they are filled with so much of information that they seem like a textbook in itself. Although the content is a valuable piece of information about the business, they do not keep the reader engaged. This is so because the main purpose of creating a brochure is not followed while creating it. Hence, it makes sense to design the perfect brochure for your business if you want them to be picked up from an exhibition venue or company’s waiting hall.
The power of a brochure should not be underestimated. Surveys conducted found that among the people who received brochures, 48% actually responded to the advertisement. They not only paid a visit to the store but bought the products as given in the leaflet. 38% kept the fliers with them for a few weeks while 13% kept them for a longer period.
A well-designed brochure can actually convey the brand message to the viewers clearly. For a brochure design to be successful, it is important that the receiver of the brochure reads it from the beginning to the end. Other than the design, the brochure should also have engaging content that would drive the customers. The unfortunate fact is that many of the brochure designs completely fail to follow these basic facts. And all the efforts to rope in more potential customers are entirely wasted.
A brochure should include a summary of what you do, and a brief about the offered products or services. This is a great marketing tool to actually win the loyalty of customers when designed well. Professional and creative brochure designs are a great way to improve your brand image and loyalty and take your business to a higher level.
One thing to be careful about to make your brochure effective in its purpose is to ensure that it is presented well. If the brochure looks and feels good, there are slim chances of it being tossed away easily by your customers. A memorable impression is created in the minds of viewers.
Key Principles of Brochure Design
To help your brochure stand out in the competition, make sure that it connects with your potential customers in a meaningful manner. To keep the audience engaged and interested, it is important that every brochure design follows a few valuable principles.
Keeping it Free of Clutter
Make sure that the content is broken into chunks that are easy to read and understand. A poorly typeset copy is not going to work here. To make it more appealing, use catchy sub-headings, illustrations, bullet points, highlight boxes, and numbered lists, all of which together will make for compelling reading.
Including Captions With Images
To get the attention of your potential customers, use images with captions that define more about these images. It is captions that are the first things to engage the viewers.
Adding Value Through Benefits
To retain your customer’s viewing, mention the various benefits that your business can offer to them by buying your products. Put the benefits in a list.
Using Testimonials
Testimonials work wonders in connecting your business with your potential customers. Coming to know about experiences of people just like them through testimonials influence the potential customers and provide them with reassurance.
Using The Front Cover as an Ad
You need to provide a reason for your potential customers to read your brochure. And you can achieve this with the front cover. Use the front cover as an ad. You can include an intriguing question, a teaser message, some amazing statistics, or an irresistible offer that would arouse curiosity in the minds of the viewers.
Keeping Your Audience in Mind
Your business brochure design depends on the type of audience it is meant for. Hence, if it is college students as your target audience, you could opt for a colorful and interesting brochure design. And if it is a B2B, try to keep the design serious and professional. If the audience is people over 50, you may go for a brochure that is easy to read. After all, your spend on design, copy-writing, printing and distribution will be worth the money and effort if your potential customers actually read the brochure.
It must be noted that every business is unique in itself, and your brochure should highlight this uniqueness to remain ahead of your competitors. Emphasize the Wow factor of your business in your brochure design to engage and enthral the audience, and make them wait for more.
We at Logo Design India have years of professional experience in designing business brochures, corporate brochures, direct mail brochures, and presentation folders. Contact us today to create compelling business brochure design at cost-effective pricing.