Online shopping was always popular, but it has become even more of a preferred option ever since COVID invaded our life. So, it is probably the best time to open an eCommerce website for your business. An eCommerce site allows you to build your brand, connect with more people, and sell more products. However, there are too many competitors in the market. So, you must get the right web design for your site. You can contact the professional website design services in India to design an excellent eCommerce website.
Tips to Design a Good eCommerce Site
When it comes to designing a website, there are a few approaches that professional web design companies take. Here are six tips from experts that you must keep in mind:
1. Make Branding a Priority
When it comes to online shopping, people prefer buying from popular brands. Generally, customers do not rely on faceless eCommerce sites because they do not want to risk their credit card information get stolen. You must put some serious thought into your branding if you want page visitors to trust you. Branding is like the DNA when it comes to an eCommerce business. Let your branding speak for who you are, what you do, and how you are better than the rest in the market. It plays an essential role in establishing a connection with your audience.
2. Think from the Perspective of a Page Visitor
If you want your website to connect with the visitors, then you have to think like a visitor. It is not very difficult to satisfy your potential customers. There are just a few things they want – a site that is well-designed, straightforward, easy to navigate, hassle-free and makes the process of shopping easy. So, when you design your site, think about what business website design layout to choose so your visitors navigate through it easily. Also, keep your products well-organised and focus on simplifying the checkout process.
3. Make Navigation Easier by Making Categories
There is nothing worse than clunky product pages when you want to make your eCommerce site popular among users. If your website visitors have to click on a dozen different menus before they can find the product they want, they will most likely exit your site fast. So, to make navigation simpler, list your products under categories on different product pages. At the same time, allow your customers to filter products by size, product type, and colour. The easier your customers find a product, the faster they will make a purchase, and come back to your site again.
4. Get a Responsive Web Design
These days, people use mobile phones to browse online more than they use desktops. Especially when it comes to online shopping, phones and tablets are used the most. So, if you want to create a popular eCommerce website, you have to make sure that the web design is completely responsive on different devices. If you do not take this seriously, then you will end up losing the valuable visitors that use mobile for shopping online. Companies offering responsive web design services can help you develop ideal websites compatible with both desktops and mobile phones.
5. Upload High-Quality Images
In the field of web design, it is common knowledge that images play a huge role in conversions, and it is even more applicable when it comes to eCommerce. No customer is going to purchase a purchase without seeing a picture of it. If you want people to click that “Buy” button, then you must show them what they are buying by uploading high-quality images of those products. With the right images, your customers will feel more confident in buying the products, and as a result, the conversion rate will have a massive rise.
6. Keep the Site Simple
Most importantly, keep your web design simple. When it comes to eCommerce sites, there is no need to dive into complicated designs. The more elements you keep on a page, the more it will be unnecessarily overwhelmed. Elements like too many banner ads and pop-ups take away the main point of an eCommerce website, which is to close a sale. Do not let your customers be distracted by unnecessary elements on the webpage. Keep your design clean and simple so the users can solely focus on purchasing the products.
Conclusion: For a custom web design for your eCommerce site, you may contact professional web design companies like Logo Design India. The company offers various web design services like responsive web design, eCommerce site design, blog design, pop-up design, and more. Write to enquiry@logo-design-india.com for more information.