Sports brings together several emotions under one umbrella. All of these feelings are combined to form a passion for the game, the nation, and the representation of the brand. A logo is a way to identify a company or brand in front of the target audience. Over the years, several sports logos have stood out to the audience, making them one with the brand. Believe it or not, there are several logos which are so famous that people tend to notice its absence or even the slightest changes in them. Designing a brand logo design for a sports team or game can be a very challenging experience. If done right, it would gain attention to the team or event itself. So, today, let us take a look at the greatest sports logos that have managed to strike a chord with the audience and understand what makes them stand apart.
Eye-Catching Sport Logo Designs of All Time
Designing a sports logo isn’t just about illustrating the game or adding icons that represent the same. A logo should emote the strength of the game along with what the brand sporting the logo stands for. It should have a heavy mix of colours which can attract the audience and yet be simple enough to decipher. Some of the logos that have caught the eyes of people across the years are:
1. Olympic Rings: The five interlocking circles have not only gained a lot of attention through the years it has represented the Olympics, but it is also known to be a classic logo that acknowledges the five continents of the world at one time. The colours blue, yellow, black, green, red; if placed side-by-side, in any other place, immediately makes people think of the Olympics. This iconic emblem was brought to life by Pierre de Coubertin in the year 1913 and have been synonymous with the Olympics ever since.
2. Manchester United: Football is a sport that, with every game, can change the rankings of the teams. Needless to say, each year, we are introduced to individual team members and groups. In the midst of all this, the 1998 version of the Manchester United logo stands tall, representing the values of the team. This custom logo design has been through several changes over the years, but what remains is the icon of pride which pays its respect to its roots.
3. Invictus Games: This logo was created in the year 2014 with the inauguration of a sporting event by Prince Harry meant for the wounded, disabled, and sick servicemen and women. Taken from the famous poem, “Invictus,” the logo focuses on the words, “I AM” which is represented in the logo with bright yellow. This gives not only a clear motive of what the logo means to say but also creates an eye-catching phenomenon in today’s time.
4. Nike: If you ever want to survey the most uncomplicated sports brand logo design on planet Earth, among the first few would be the Nike logo. To think of it, the logo doesn’t have anything unique in it. Does it? It is just a swoosh finished in a jet black colour, often showcased on a white background. That is all that takes to create a sense of trust amongst customers if you can execute it properly. The Nike Swoosh, now a trustworthy logo, also refers to speed, positive outlook, and agility. Being there and representing the brand for almost half a century, this logo, originally designed by Carolyn Davidson in 1971, then a Portland student has made a special place in all our hearts.
5. Dallas Cowboys: Also titled the most valuable sports franchise worldwide by Forbes, America’s team, the Dallas Cowboys has reigned with a simplistic star logo in blue and white. This logo is a tribute to Texas which was redesigned with a border to add a 3D element to it, acting as the classic example of how even unadorned designs can leave a substantial mark in the minds of the audience.
Conclusion: Logos are all about how well you represent the goals of your brand to the audience and make them trust you. It is therefore used to identify your brand on different platforms. Hiring professionals of a logo design company can help you achieve the goal. Logo Design India creates 3D, textual, Illustrative, iconic, and emblem logos for brands across genres. To know more, send an email to enquiry@logo-design-india.com.
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