Professionals working at a logo design company are aware of the fact that coming up with the perfect design for a brand isn’t as easy as it might sound. Yes, there is no formula set in stone about the same, but it doesn’t do any harm if you have some tricks rolled up your sleeve as you try to create the best logo for your brand. Through this blog today, let’s figure out how experts generate unique logo designs!
What Makes for a Great Logo Design in India?
The primary goal of a logo is to help the target demographic identify a business, even when the name of the brand isn’t mentioned. Well, if you look at the greatest logo designs of all times, you will see all of them have some basic principles in common, and these are the ones you need to implement in your design to make it stand out from the crowd. What are they? Well, most iconic logos are simple, memorable, versatile, timeless, and appropriate. So, it can be safe to say that the ideal logo design in India should have all those aspects in common as you can play around with the rest, as a professional, to meet brand requirements.
What is the Best Way to Generate the Best Logo Design?
As per a logo design company in India, you need to first be extremely well versed with design software which forms the base of your entire process. When you have that sorted, you can look at the steps that include:
1. A Clear Direction: First off, you need to have an idea of what you want for your brand. A brief about your business and how it might affect the target demographic is something you would need to note.
2. The Right Aesthetic: Next up, you need to focus on coming up with the right aesthetic for your logo so that your clients and customers can trust your business. To understand this better, imagine you have been searching for a law firm, and you’ve found one, but the logo for the company is something extremely funky. You would immediately think that the brand isn’t serious about their image and thus wouldn’t provide the services you require, right? Similarly, you need to choose an aesthetic that suits your brand mood to make the most of your logo design.
3. The Mood Board: This is an essential part of the process because you will not be able to come up with a design that would fit your brand almost immediately. You have to create a mood board where you can keep all the elements that speak to you during the research phase. You can either print them out or create a folder where you can paste them for easy access. This would include all types of imagery, such as fonts, images, and designs. Look for inspiration all over the internet and even from your surroundings to find what you connect to the most.
4. The Rough Sketch: By the time you have reached this stage, most of you might have at least a rough idea of what the logo is supposed to look. You need to create a small sketch of the ideas you might have and see how all those aspects aligned would look. Yes, experts who have been designing logos for long might jump right onto their computers for their brainstorming session, but you can also take your time, sketching them out to see what works.
5. The Word Mapping: This is an excellent technique used by experienced logo designers to come up with outside the box ideas. Come up with a word that best describes your business, and keep adding as many words as you can around it that can be descriptive of the first word. This small Scrabble-like game can help you find the best idea for your brand logo in no time.
Conclusion: Your logo usually tells a story and should be descriptive. While there are several other steps to coming up with the best logo design, it is best to leave this to the experts. Logo Design India is the best logo design company in India with a team of experienced professionals who work tirelessly to come up with the best designs for brands across genres throughout the world. In case you want to know more, feel free to get in touch with enquiry@logo-design-india.com.