Creating a professional looking website does not necessarily mean that there will be a high volume of traffic to the site, or your customer base will increase. To increase the traffic to your website, it is important that your website design includes search engine optimization (SEO). The use of various techniques of SEO helps in improving the visibility of a website and reaching higher rankings at the different search engines.
SEO web design refers to the design and development of a site so that it becomes search engine friendly. When a website is search engine optimized, crawling by the search engines become efficient, and there is an effective interpretation of the content as well as indexing of the database. This helps the search engine in providing the most relevant and valuable web pages to the users as per the chosen search topics.
Hence, an SEO-friendly website design remains as one of the best options when considering web design. In addition to making a website qualitative, an SEO web design makes your site competitive and target-oriented. Here are a few practical guidelines to make your site SEO-friendly.
Makes Your Site Visually Attractive
A website that is well-planned and organized, and includes some great visual templates and graphics can generate large visitors. After all, nobody likes a boring and dull site with not-so appealing images. Visitors are mostly interested to browse a site that has amazing graphics, user-friendly, easy to navigate, and makes it easy to find information easily.
Stay away from incorporating frustrating pop-ups, carousels, banners, and other features that visitors find repulsive enough to stop browsing the page early. The idea is to strike the right balance so that visitors are kept engaged and they keep returning back to the site.
Integrate Social Media
Other than prospective customers, search engines too value social media. Hence, incorporating elements of social media into the web design helps in improving the search engine ranking of a website. Ensure that the various social media icons are included when designing a website, and for the various social media accounts like Twitter, Facebook, and Pinterest. This way, you not only rank your site higher among search engines but will improve the site’s visibility and establish its authority in the niche. Make sure to use plug-ins to create a graphic of your social media web page.
SEO for Images As Well
Sometimes only the text on the site is optimized without making the images optimized as well. However, optimization of the images that are used on the site also helps in improving the search engine ranking of the site. Make sure that the image used for the site is within 30 to 100kb and 72 dpi resolution. Too big an image will take too long a time to load, and adversely affect the search engine ranking. Use a keyword in the alt text space of the image that will help in making the site optimized. And ensure the right placing of the images so that they are more relevant to that page.
Placing Keywords in Different Places
Often keywords are only used in the copy, without considering other areas. However, in addition to using keywords in the copy, as well as on the site, they can be placed in the website design as well. Other than using them for optimization, keywords can also be used in the title tag, website slogans, H1 tags, H2 tags, H3 tags, meta descriptions and meta keywords, bullet points, navigation, breadcrumb trails,title attribute on links, URL’s, file names, internal links, footer links, and folder names.
Making the Website Responsive
It is important that your website design is responsive, which means the website resolves on most devices and works seamlessly. In addition to being user-friendly, a responsive web design attracts the widest array of customers.
Sparing Use of JavaScript
Website designers often make the mistake of using a great deal of Javascript for the whole site, leading to a crawling issue. A search engine crawls through a site while indexing and determine the ranking of the site. With too much of Javascript, it becomes difficult for the search engine to read the site. Moreover, Javascript does not perform well on mobile devices. Hence, try keeping the site simple and easy for the search engine to help it read the web pages for a better ranking.
With SEO-friendly website design, it is possible to improve the visibility of the company’s website. Why not make some changes in your site as given in this blog this week, and see how it affects its ranking in search results?
You can contact Logo Design India, the professional web design company to get the job done correctly.