Are you thinking of redesigning your entire website? Has your website gone out of trend? Have you recently included a new product line and want to keep up with the trends? Well, irrespective of the reason, redesigning your website can be a great step in the right direction to target the correct demographic, if you hire professional web design services in India. The experts are aware of the ways your target demographic connects with brands of your genre, thereby giving you a unique perspective on the current design. However, this includes coming up with an ideal strategy that would work well for your business. What does that involve? Let’s check out!
How Often Should You Redesign a Business Website Design?
First off, website redesigning is a procedure where you change and update the content, format, navigation, and structure of a website to meet the current trends and improve the performance, thereby converting more visitors. Several organizations redesign their websites to welcome additional traffic to the same and grow the sales. It is thus advised that you always get in touch with professionals who offer business website redesigning as part of their services to get the best results.
Now, statistically speaking, the average lifespan of a website is around 2.5 years at the most. This is because designs and trends keep on changing with the advancement of technology and there is only a small-time in which the design feels fresh in the minds of the visitors. Some of the things you need to keep in mind before thinking of redesigning your website include:
1. The change of goals and brand of your business
2. The budget you have allotted to website design and development
3. The time till which your website remains fast and functional
4. The current performance of your website
5. The changes (if any) to the industry you belong
What is the Ideal Website Redesigning Strategy to Follow?
As you think of making a change in your business website design, you need to follow a few factors to ensure that the execution is top-notch and that you don’t face any challenges in the future:
1. Benchmarking your performance metrics: You need to document the current performance metrics of your website to ensure you have a fair idea of where your website stands and what you want to achieve through the redesign process. This would include the number of visits, bounce rate, top-performing keywords, inbound linking domains, total sales, indexed pages, and the pages that receive the most traffic, among others.
2. Determining all the goals you want to achieve: Now that you have a fair idea of how your current website is performing, you need to ask yourself why are you looking for the redesign. This is when you will get to clearly see the problems you need to address to make your website the best. This might include, for example, reducing the bounce rate, increasing the page loading speed, increasing the number of unique visitors, or enhancing the SEO rankings, amongst others.
3. Protecting the search engine optimized pages: Since only having a website for your brand isn’t enough, you need to also ensure that the same is visible on search engines so that future customers can find you whenever they want. Well, this is why before you hire experts for professional website design, you need to keep a track of the search engine optimized pages and how they are faring with the current design. You have to create a redirect strategy, do thorough keyword research, and document all the highly-searched pages to ensure you don’t lose traffic even after the redesigning process is complete.
4. Hiring professionals for the work: As you do all this, you need to hire professionals in the field to ensure that the execution is up-to-the-mark. The experts would be able to define your buyer’s persona and analyze the competitors, thereby coming up with the best design for your brand.
Conclusion: Now that you are aware of the things you need to keep in mind as you think of the perfect website redesign strategy, it is time to search for the best company to execute the same. Logo Design India is a one-of-a-kind website design company in India led by a team of experienced professionals who perform constant research and development to come up with unique designs for every client across the world at attractive rates. In case you want to know more on the subject, feel free to get in touch with the team at enquiry@logo-design-india.com.
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