Brochures have been known as one of the finest pieces of marketing material that you could’ve used to spread the word about your business to the world. However, with the advancement of technology, most people have shifted to newsletters and e-catalogues instead. Having said that, no matter how advanced the current world is, the difference that an attractive corporate brochure design can make for your business is extraordinary. If you still are sceptical about including brochures as part of your marketing plan, we have come up with a list of benefits that might just change your mind.
Incorporating Brochures in Marketing Strategies
Handing out brochures (be it physically or in a PDF form through emails) send a subtle message that your company is reliable and professional, along with the fact that you’re committed to quality. The top types of brochures you can design include – bi-fold, tri-fold, single-sided, and double-sided where you can promote your business and its services. Some of the benefits you get from brochures include:
1. Easy to Distribute: The best part about brochures is that you can strategically place them in a wide range of locations. This gives your brand an upper hand as it can relay positive yet accurate information to a broad spectrum of people and attract new clientele. You can add some corporate identity stationery along with the brochures to give the customers something tangible to remember your brand by.
2. Cost-Effective: If you look at all the online marketing materials of today’s time, you will see that brochures are a low-cost marketing plan. The printing shops typically provide a package through which you can get a business brochure design printed at the best rate when you order them in bulk. With brochures, you can incorporate details about your business that not all online marketing tools have the space for.
3. Trust-Building: While scrolling through various online resources, including Google and social media, we cross several advertisements which more often than not, we tend to ignore. Through an attractive brochure design, you can ensure that your potential clients are forced to go through the contents without any diversion. They act as evidence of experience before the clients can trust your company.
4. A Powerhouse of Information: With enough space to work with, depending on the type of brochure you opt for, you can include as much information as possible about your business. This allows you to describe your services, offer discounts and promotions, use graphics, statistics, and even say more about your company, thereby spreading the word about your brand through one marketing tool. All you have to do is hire professional brochure design services and get a brochure design that can include all those information skillfully without looking too crowded.
5. Adds a Personal Touch: If you take a look at TedEx talks, you will see that the speakers often focus on this one specific person in the crowd and talk to them. This makes the audience member feel like they’re important and that the speaker is interacting directly with them. Through a brochure, similarly, you grab the attention of one prospective customer at a time. This gives you enough scope for having a one-on-one conversation and adds a personal touch to marketing.
6. Builds Business Authority: When the whole world is shifting to the digital route, having a printed marketing material would let the clients know that you’re an established business. Similar to corporate identity stationery, through a brochure design, you can offer credibility to the clients and showcase how serious you are with your services.
Conclusion: Corporate brochure designs can be customized according to your company requirements, thereby allowing you to print only as many required and send it across to clients selectively. Logo Design India is a decade-old company based in Kolkata that offers brochure design services at the best rate. Working with several clients across the world, the experienced designers at Logo Design India make it a point to provide unique designs at a quick turnaround time. To know more on the subject or book a free quote, feel free to write to enquiry@logo-design-india.com right away.
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