Every company works towards establishing a brand of their own and promote it all through the growth process of the company. This is more so with the start-ups and small businesses. Getting interested in your brand is quite important. Logos have a key role in building a strong brand. Hence, any false step from a logo maker while designing a logo can seriously damage the brand’s image. It is of critical importance to design appropriate logo to build a strong brand.
The Design Factor
Designing the right logo that best reflects your brand can turn out to be a complex procedure. Although marketing a simple logo is easy, oversimplification can make it obscure. Go through your competitors’ designs that would help you learn their successes and mistakes, and will help you stand out.
General shapes show how clean or cluttered is the design. A simple shape makes marketing reproduction easy. However, an unusual shape gets more attention. The presence of negative space makes the logo visually interesting and also works as a conversation starter.
You also need to decide if the company name is required to be shown in the actual logo (similar to FedEx), or if it is to be displayed as a separate unit (like Nike).
It is important for logo makers to select the right colour to feature in the logo. This is so because each colour has their own ideas, and that makes it important to consider the implication of the chosen colour on the consumers. Hence, a logo with red and black colours, and having jagged lines would not be suitable for a maternity supply shop, unless there is a special reason to use them.
Quick Questions to Ask
To correctly design a logo that indicates your brand, here are a few questions to ask yourself:
What colours personify my company?
Who is my target demographic?
What shapes best reflect my brand?
Once you get answers to these questions, find out:
How relevant is the logo to the business?
How unique is the logo?
Does it interpret the different media well?
Importance of Display
A compact logo increases its visibility. Place it on strategic places in the inventory and also on the promotional materials. A logo tacked all over the marketing materials without placing it elsewhere makes it a separate unit from the brand. See to it that the logo reflects all the business’ strength like management, PR, and customer service. To connect your logo and your location, place the logo on the wall of the reception room along with a wall mural, and include your mission statement. And to make your logo known to everyone you connect with, put it on your business papers, especially on form headers.
Evolve Keeping Consistency
Let your logos evolve to keep up with the changing times; it helps to map the progress of the brand. An evolving logo reflects growth and positive change. Bringing changes in the font is a good way to make positive changes to the logo. However, logo makers should be wary to keep the colours consistent, and keep the shapes similar to prevent loss of recognizable brand that existed so long. You could ask creative minds in your business to weigh in with their ideas. Be open to new ideas from people within your known circle. Logos can do wonders for your brand personality than simply being tacked on the packaging. A logo tells much more about your brand and stirs up interest in your product or service. A logo that correctly reflects a brand can become the company’s powerful marketing tool.
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