Whenever you are thinking of a brand logo design, you are often left confused to choose from the millions of available options. Only the best design can leave a mark on your target customers. With new advancements happening in logo designing every day, it is becoming more apparent that the designs that have clear and precise indications of a brand are the ones that connect the most. Recently, neuro design is a trend that has taken the market by storm.
What is Neuro Design?
Neuro design comes as part of neuro marketing. This is a concept where neuroscience is taken into consideration while designing a logo. As a new technical tool, a neuro logo design allows the designers to place themselves in place of the customer and comprehend how they might process information from a design. This custom logo design also plays a very impactful role in decision making.
The elements of a Neuro Logo Design
An average human being, subconsciously, analyzes an entire design by dividing it into a few elements that include color, form, and motion. The combination of these factors makes a meaningful design automatically prompting a connection to the brain.
Logo design services, thus, include the following factors while designing:
1. Colors: The colors represent the services of a brand largely as it adds more value to a design. According to neuroscience, an average human being associates a meaning with every color. So, when a logo has a dominant color, automatically the customers end up thinking of a possible liking or disliking towards it. In neuro design, choosing the correct color that matches the emotions a business is trying to evoke, is very important.
2. Curves: Curves are the second most vital element in a custom logo design. A specific shape leaves a dominant impact on the audience, whereas soft shapes are open to interpretation. Neuroscience suggests the usage of soft shapes like cusps, tapered shapes, and curves to attract customers rather than spikes. Smoother edges are more welcoming than angular ones.
3. Propositional Density: It is a well-known fact that the simple is better. Psychologists have said that too much simplicity is not suitable for a brand and it can be passed off as dull. In a brand logo design, it becomes very challenging to figure out that meeting point between effective and conventional designs. Propositional density is the connection between the various elements of design to bring across a particular meaning. Every designer who provides logo design services, aims to achieve the perfect proportion of all elements.
These three factors, if teamed up with simple human brain working mechanisms; such as reading from left to right, or, keeping the images to the left side of the design, can make for great neuro designs.
Conclusion: Understanding the intricacies of a neuro design and incorporating the same should be left to the experts. We are a logo design company India that provides different kinds of custom, and brand logo design services to clients. Get in touch with us to know more.