A font is essentially what the outer packing of a logo is all about. It gives anyone who is seeing the logo an impression that you, as a business, want to achieve. It is thus, crucial to choose the correct font for your logo lest you end up creating a bad impression on your target customers. Two of the iconic and most widely used font styles used by a logo design company are Sans Serif and Serif Font.
What are the major differences between them both?
The two font families, namely sans serif and serif, have only one difference - its name. If you sit to find out the distinctions between the two, you will note that serif has a decorative stroke that finishes the end of the letters. This ornamentation is also known as the “feet” of a letter.
If you look closely at a Sans Serif font, you will see that there are no “feet” of the letters and that is where the name of the font gets a “Sans” before the Serif.
For any logo design to look a bit ornamental, a serif is one of the most popular font styles chosen by designers. Sans serif, on the other hand, is excellent for clean and professional business logo design India. Both the font styles are very precise in showing what they are meant for and the meaning they want to convey.
Why are Serif fonts so popular and how does it represent your brand?
No talk about serif fonts can be comprehensive without mentioning that they were first used back in the 18th century by stonemasons to carve letters. You will be able to discover Serif fonts easily in books, magazines, and newspapers and are remarkably classic and refined.
The usage of serif fonts makes people feel that there is a hint of elegance, trustworthiness, and confidence in the way the letters are written.
This is perfect for the brands that want to show that they are serious about what they are doing, reputable in their field of work, and established companies.
Four of the most famous serif fonts that are used by a logo design company are Georgia, Baskerville, Times New Roman, and Garamond.
Why would you want to incorporate Sans Serif fonts in your brand?
If serif fonts are meant to look professional and for the serious businesses, sans serif ones are precisely the opposite. The sans serif fonts take a simple approach and incorporate in a way that the logo looks modern.
Ideal for custom logo designs in India, Sans serif fonts are the ones where every letter have clean lines and the same width. These are crisp and render a very clear and visible text on the screen, making it one of the best choices for web layouts and on-screen use.
As a mark of informal and friendly fonts, sans serif is an excellent choice for fun brands to look more vibrant and youthful. Start-ups and technology companies, with a more cutting edge design, would love the sans serif fonts.
Four of the most famous sans serif fonts that are used to make logo design in India are Open Sans, Arial, Helvetica, and Proxima Nova.
Which one would suit your business the best?
The easiest way to answer this would be that there is no hard and fast solution to this question. Some companies love re-branding themselves and make a shift from one font to the other, and get massive success with this. But, this does not mean that it would suit the other companies as well.
Logo Design India is a logo design company that has been functioning for more than a decade with Kolkata as its headquarters. A team of numerous logo designers make this team one of the best choices for any business. The company has access to a wide range of font styles, and the team keeps up its research at all times to be updated with the type of fonts adopted by a brand.
Conclusion: The type of font, be it Serif or Sans Serif, should be chosen to keep in mind the motive of the business and how should it look in front of the target customers. Get in touch with a company like Logo Design India to guide you with the entire process and design for you the best custom or business logo. Call on +91 33 40200868 for more details.